We Are AHA. Campaign
A member-focused retention program to both get members involved
In 2019, AHA Member Communications launched the We Are AHA campaign as way to get less active members more involved with AHA products & services, but also retain and highlight recent member relations and services the AHA advocated for. Through emails, booths at conventions, flyers deep-diving into AHA topics, direct mailers, and heart-felt video testimonials - we were able to sign on several new AHA members while promoting all the membership programs and efforts on behalf of US hospitals.
